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The history of BTW popularly known as "BittooTikkiWala" is very interesting and inspiring. In his early days at a small town of Ayodhya, Sh S R Yadav was respected as a tutor who used to give tuitions to poor students and popularly addressed as Masterji. As the turn of events, his mentors, well-wishers advised him to start something on his own and prove his mettle rather than depend on someone for his living. Having no business acumen, but only faith & confidence in himself, he set on a glorious journey. The concept and thought of doing own business took shape in the form of crispy Tikki and other ready to eat snacks.
Initially the idea of selling North Indian street delicacies such as Chaat, Bhalla, Papri and Tikki was initiated and that got him going. His skills sharpened and struck deep. He now needed a loyal supporting hand so Masterji decided to expand his business along with his nephew Sh R K Yadav, who too boarded the success journey and moved together. People from all walks of life, society, class, religion, gender and ethnicity liked and admired his mouth-watering products. His dedication, honesty and utmost faith in himself and his team management skills, kept him motivated all the way. His sheer hard work and honesty attracted many like-minded people who blessed his business venture. His business grew in leaps and bounds. Now, instead of selling his products as mobile hawker, he got a shop to establish his business. He opened his first shop in 1991 at Rani Bagh Market.
He earned people's respect with his honesty and simplicity. Within a few years, Masterji's popularity grew far and wide. Encouraged by his success he opened more outlets and ventured into new fast food, snacks and now into full-fledged Catering. His business started getting established to compete with the best in the market. Masterji's corporate vision and encouragement received from people, made him to go national from his limited grounds. He got BTW Brand name registered and now has chain of Retail Outlets criss-crossing Delhi-NCR with more than 1200 employees directly / indirectly earning their livelihood through the venture.
The last two years have also witnessed the expansion of the BTW family. Many prominent and experienced names from diverse backgrounds have joined in the organization and nurtured several breakthroughs in the industry. We are still not sitting idle on our laurels and are continuously beating the innovation curve throughout different parts of the nation, through our commendable retail reach, proudly ventures into processed packed food segment and transforming the market with our premium FMCG products viz Namkeen, Cookies, Ready to Eat, Natural Mineral Water, Gift Packs and many more.
We have also witnessed establishment, backed by a state-of-the-art infrastructure, a manufacturing unit of more than 50000 sqft and a luxury Marketing Office at Netaji Subash Place to entertain our valuable clients and also setup a modern quality assurance food laboratory to ensure product quality on all different levels.
The transformation of Mr S R Yadav from Rehri to Retail and then to a corporate world is one of the highly acclaimed success stories in the media & institutions today. He has become a living legend, whose success stories are not only a point of debate in the curriculum of schools and universities but also in Bureaucrats. His success story has inspired many young entrepreneurs even though they are from reputed institutes. Today he is a reputed and well known personality in the social and business world.
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